KandyBoi
Kagiso
Sidney Mokoena, better known as KandyBoi is an entrepreneur, social media
influencer and feminist from the east of Johannesburg in Kempton Park.
KandyBoi is a liberated young man (as seen on his instagram), he is a firm believer in the freedom of expression and he is a strong feminist. KandyBoi believes that every individual placed on this earth has a purpose and we are all here to figure that out, and once it has been found life becomes easier to live and fully express ourselves. He is young and extremely opinionated on life, he uses his influence on social media to grow young and upcoming businesses/Entrepreneurs that are aligned with his personal brand, especially female owned businesses. He believes that women should be able to be in her pencil skirt to handle business and be able to have fun at the club without reservations of what anyone will think of them. And his feminism was the main factor for his styling and conceptual of the #FreeTheNipple shoot recently done with Nicole Nyaba, it created a conversation that needed to be had on social media. He wants women to live a life free of doubt or judgment.
KandyBoi
The Entrepreneur
KandyBoi
founded his company called KandyBoi BBGM Pty Ltd in 2014, they have operating
cutting room in Kempton Park, Johannesburg. He is a founding member as well as
the company’s Creative Director.
The overall
purpose of KandyBoi BBGM pty ltd was to provide clients with better service and
to continue to grow the business with quality services. The KandyBoi brand
provides Fashion Styling, Fashion Design and lifestyle events to individual
clientele.
KandyBoi
has a feminist movement called BBGM, which is based on supporting and
influencing young women to require more from life and have a clear
understanding of their worth.
Some of the
company references are as follows:
·
Yfm: KandyBoi was featured from September 2016-
December2016 as a in house stylist for Yfm’s collaboration with The Foschini
group. They were giving Makeovers to listeners that required a new look for
their special events. Reference :
Samke@Yfm.co.za
·
KandyBoi assisted in launching Nicole Nyaba’s
Entertainment career, He styled her appearances and photo shoots from July 2016
through to March 2017. In the process assisting her grow her social media from
40 000 followers to now 60 000 followers in a matter of weeks.
·
Buhle Bendalo Music Video. KandyBoi single handedly
styled 6 girls in a House music video by @Oscar_Malumzondecks called Buhle
Bendalo in 2016. Available on Youtube.com/buhlebendalo.
·
KandyBoi is followed by many other influencers in SA,
namely Melody Molale(@ilovemelmo), Sarah Langa Heaton(@Sarahlanga),Thick
Leeyonce(@Thickleeyonce) and many others.
KandyBoi
The Social
Influencer Brand
KandyBoi has managed to grow and solidify his personal brand
the last couple years and Africa, it still needs to grow a little more and he
is now trying to penetrate the United States through Atlanta, Georgia and New
York by joining other influencers , He has International appeal, and that is one
major elusive factor about him. The brand growth has been influenced by many friends
in the fashion and entertainment industry namely Khanyi Mbau, Kay Sibiya and
more who support growth and influence.
He recently hosted a lifestyle event that was very
successful, where people were required to purchase tickets. In that sense, he
has the influence to bring people together and make them spend money to come
see him. He now has a few international connections.
KandyBoi is open minded and understands the international
market, as that’s his main goal, to penetrate the international Market. Every
young girl wants to be around him, to see how he lives his life and all the
young man wants to be in his presence. He has learned to capitalize on the
social media influence; he is now getting bookings and getting paid to make
social appearances.
He has managed to break the stereotype that women cannot do
both, both being a corporate business woman and a club girl and still be
successful at both, And again proving his feminism point of views.
KandyBoi believes in assisting people, especially young women
in business. He endorses online boutiques by wearing their clothing on his
social media platforms, then talking about their brands to her over 10 200
instagram followers and over18 000 facebook fans; this helps these young
entrepreneurs grow their businesses and client base. And many of them can still
attest to this. He enjoys being instrumental in other peoples success and
growth.
